When you hear the word search engine, maybe the first thought on your mind is Google. Indeed at this time, Google is still a search engine that is most often used by the user when needing information. In addition to Google, in fact, there are many more search engines that can be used to obtain a lot of information. Utilizing the users’ habits of using search engines, there are more and more business actors who are starting to use search engines to market their products or services, either by using AdWords or trying to optimize their websites to appear on the first page of search engines with website.
The keyword itself is a word or set of words that are made to provide information to search engine robots about the content of a website or information on the website. Keywords that will be used must be tailored to the content on the website. Thus, it should not use keywords that are not related to the content of the website only with the aim that the website will always appear every time the user typed various keywords. It specifies also the target market to be addressed and only a good provider of SEO services, who will be able to make such a keyword.
When determining keywords for SEO, there are 2 types of keywords that can be used by website owners, namely Short Keyword and Long Keyword. Regarding the advantages and disadvantages, here is the explanation:
• Short Keyword
As the name implies, these short keywords are short-sized keywords, usually consisting of only 1 to 2 words. This keyword is usually the most commonly used by the user. However, because it has a high search rate, then this type of keyword also has a high level of competition. This keyword is generally used for websites that are informative, and the visitor is usually quite a lot but not targeted. Keyword type is quite difficult to optimize.
• Long Keyword
It usually consists of 3 words or more and includes rarely used by the user. The low level of popularity makes this type of keyword has a low level of competition, other than that the visitors who come to the website will be more targeted because they are looking for information about the website.